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Barclays Africa appoints new brand and marketing agencies for business across the continent
Barclays Africa Group is pleased to announce the appointment of new agencies to handle its significant business across the continent. Specifically, FCB Africa will handle its corporate, brand, sponsorship, retail and insurance advertising portfolios, and Mortimer Harvey will handle its business to business advertising portfolio.
Barclays Africa offers a full and integrated range of products and services to more than 12 million customers in 12 countries across Africa. We have a strong franchise with assets of over R1 trillion, and are deeply committed to the success of our continent. Partnering with these two renowned agencies, FCB Africa and Mortimer Harvey, is a key step on our journey.
A continent-wide strategic evaluation of over 50 top agencies in Africa informed our decision, overseen by Yardstick who are an independent firm specialising in the provision of measurement and assurance services to the advertising industry. The review included a rigorous internal and external governance process.
Commitment to Africa
Group Executive, Marketing and Corporate Relations, Bobby Malabie, said: “As we continue to focus our business and commitment to Africa, the evolution to a new agency model is critical. Both FCB Africa and Mortimer Harvey demonstrated an impressive understanding of our business requirements and are committed to building a market leading partnership model with us. FCB Africa and Mortimer Harvey boast enviable credentials and awards, and we look forward to building on these together”
“We also saw this as an opportunity to drive a greater focus on transformation in the advertising industry, and our new agencies, FCB Africa and Mortimer Harvey, have demonstrated their commitment in this area. We look forward to engaging further with the broader advertising industry on some of our more specialist requirements to further improve transformation within the industry” he added.
Barclays Africa would also like to thank its incumbent agencies for the long standing and highly valued relationships. Over the last decade the partnerships have achieved both business and creative success.