Our Purpose, Goal and Values

Our Purpose

We are driven by our Purpose to help people achieve their ambitions - in the right way by fulfilling their financial services needs in a responsible and sustainable manner.

Our Goal

We are focused on our Goal to be the financial services group of choice in Africa.

Our Values

Our Values - Respect, Integrity, Service, Excellence and Stewardship - define the way we think, work and act.

  • Respect: We respect and value those we work with, and the contribution that they make.
  • Integrity: We act fairly, ethically and openly in all we do.
  • Service: We put our customers and clients at the centre of what we do.
  • Excellence: We use our energy, skills and resources to deliver the best, sustainable results.
  • Stewardship: We are passionate about leaving things better than we found them.

Shared Growth

We are committed to Shared Growth, which for us means having a positive impact on society and delivering shareholder value.

Our Balanced Scorecard

Our Balanced Scorecard provides a holistic approach to deliver commercial returns, while responding to stakeholders’ needs.


Keep in touch

Press Statements



View the latest

Press Statements