In this section:
Barclays Africa Corporate Strategy
Our Strategy includes our goal to double our share of revenue in Africa and become ‘the banking group Africa will be proud of’.
Our strategy comprises a new guiding purpose, three strategic priorities that outline our business objectives - defining what is required to succeed - and three enablers which will change the way we operate - defining exactly how we will achieve these objectives.
It is based on comprehensive insight, including a rigorous review of our environment, our competitors, our customers and our capabilities.
Our purpose of bringing possibilities to life means helping individuals, small businesses, corporates, economies, and society at large to grow.
This strategy marks a huge step change and transformation in our business. Growth will drive our actions and define the sort of business we become.